The company, first named PC’s Limited, was founded in 1984 by American Michael Dell Laptop, who was then a student at the University of Texas in Austin. Initially running the business from a dormitory room, Dell started out providing customized upgrades for PCs. The venture proved profitable, and Dell dropped out of college that same year to begin building PCs. In 1985 the company released the Turbo PC, the first computer featuring Dell’s own design. Founded on the premise of creating and selling custom-built PCs directly to consumers, the company initially sold its products through advertisements and mail-order catalogs. By avoiding the costs associated with traditional retail markets, Dell was able to offer high-quality PCs at competitive prices. Dell emphasized customer support, sending technicians to service PCs and implementing a policy of risk-free returns. This business model proved successful, and the company quickly grew, expanding into international markets. The company, renamed Dell Computer Corporation, went public in 1988.
Dell released its first notebook computer, the 316LT, in 1989. The following years were marked by advancements in Dell’s mobile technology. In 1991 Dell’s first colour notebook computer went on sale, and in 1994 Dell was the first company to offer long-lasting lithium-ion batteries. In 1996 Dell began selling PCs online and also used the Internet for customer support. Online sales helped Dell overtake the Compaq Computer Corporation in 1999 as the largest seller of PCs in the United States.
In the early 21st century Dell Laptop expanded its product line to include televisions, digital cameras, and a variety of computer-related products. In 2003 the company was renamed Dell Inc. to signify a move into the broader consumer electronics market. Dell’s dominance in the market began to falter, however, and the company returned to private ownership in 2013, when Michael Dell and the private equity firm Silver Lake Partners purchased it for $25 billion. In 2016 the company and an investment firm acquired EMC, an American corporation that specialized in data storage. The merger, valued at approximately $60 billion, was the largest technology deal at the time.